00001(sample of my work)


Living in Leuven, Belgium

I am a cycling copywriter, journalist and professional cyclist (mtb, road, cyclocross) since 1999.

As a multi-discipline bike racer, I am intimately familiar with a wide range of cycling worlds from the underground “chug-a-beer-per-lap” crowd to the ultra-professional scene. I’ve ridden for top teams such as Belgium-based Lotto-Belisol, in addition to having competed for USA in over thirty combined World Cups and World Championships.

I spent the first part of my life split between Long Island and Manhattan. A few years after completing my studies at Columbia University, I relocated to the San Francisco Bay Area in 1998 in hot pursuit of becoming a pro cyclist. It was there that I accepted my first industry writing gig as a weekly cycling columnist for the Marin Independent Journal, a high-circulation daily in the counties immediately north of San Francisco.

My enthusiasm for writing about my passion led me to pursue a career as freelancer for companies within the bicycle industry, eventually becoming an industry specialist as a cycling copywriter. I also have a public relations, sales and marketing background, which further widens my skillset.

My highest objective as a cycling copywriter is to captivate the reader, no matter the subject matter. To tell a compelling story, to increase your impact is what I love to do most. I excel at writing in a way that makes complicated concepts understandable to every reader so that they too can feel excitement for that material.

As a Dutch/Flemish to English translator, I am also adept at transcreation so that creative and emotional intent are seamlessly converted to English, which is key in the bike industry.

In my free time, I am an international public speaker as athlete spokesperson for In Defense of Animals, The Vegan Society, and Physician’s Committee for Responsible Medicine.

I also hold cyclocross clinics [in Flemish] in the winter for promising Belgian talent.

Languages Spoken




Media types

E-Comm campaigns, Articles, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Naming, Packaging, Point of sale, Presentations, Press releases, Print ads, Slogans, Speeches, Websites, Interviews, Journalism, Product descriptions, Website ads, Branding, Creative writing, Tech writing, Ghost writing, Ad conceptualization, Research, Transcribing, Translation, Transcreation

Industries & Clients

SHIMANO, Ridley Bikes, Eddy Merckx Bikes, Canyon Bikes, Argon 18, STEVENS Bikes, Mate.Bike, PRO, Santini, Scicon, Baboco Cycling Team, Vanderkitten Cycling Team, Velo Bella Cycling Team, Verve InfoCrank, MountainBikeVlaanderen.be, MountainBike.be, Cycling.Vlaanderen (Co-wrote the UCI bid for 2021 Road World Championships to be held in Flanders, Belgium – and we won!)

Cycling Weekly UK, Golazo Sports Marketing, Rodale Press, Grit Magazine, Cyclingnews.com, Pezcyclingnews.com, Cyclocross Magazine, VeloNews Magazine, Dirt Rag Magazine, Pelotonpost.com, Marin Independent Journal, Santa Clara Times, Bay Area Business Women, The Vegetarian Magazine, Vegnews Magazine, Shape Magazine, Vegan Health & Fitness Magazine

IBM, TxT-IBIS communications, Sonaca, Geneva Lab, Lenntek

Culver Co.

Penni Sparks, LinkinTrax

Morgan Stanley, Hub.Brussels

Ajinomoto (Belgium), Alternative Medicine Magazine

Zappos.com, Good Vibrations, Big Teaze Toys, Devine Toys, Table Topics


Hub.brussels (B2C Retail/Horeca), Ceusters IMMO, First Belgian Football Tradeshow

Welcome to my CYCLING COPYWRITER site!

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